Wheatless & More

Wheatless & More is a food wholesaler based in Belgium with the aim to bring Freefrom foods to the masses and allow it to be as accessible as standard foods. With the launch of the business, a brand and full identity suite was needed to represent the owners vision and have a timeless and professional feel. With simplicity at the heart of the business, this was reflected in the brand identity, with a crafted typographical approach, paired with clean imagery and a matte tone to compliment the colour palette.
With simplicity and clean food at the heart of the business, the brand was crafted to represent this through minimal design.

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