Combining together interiors with art was the starting point to Volta. The service provided was top Belgium artists creating bespoke painted canvases which are fitted perfectly to the ceiling of a room, allowing customers to create whatever they wanted, from traditional to super modern. With a large stage secured at Decorex, the challenge was to create and launch a full brand and online presence within 3 months.
The brand needed to sit amongst the best of interiors, oozing quality & prominence.
Logo and Brand Direction
A full brand architecture was created, which helped create the company name Volta, chosen for its Latin translation: Vaulted. The logo and monogram reflect the idea of directing the eye to look above. A simple and clean look for the brand was decided, paired with luxurious GF Smith stock and gold foil across all printed materials.
With it being a new brand, there was not much opportunity to have a large archive of work to use as a portfolio. This meant getting creative in mixing together photography of previous projects, canvas and paint makers, as well as photographing contemporary spaces and superimposing ideas and smaller pieces of work to show the potential and what's possible.
Creating an Impactful Website
For launch a brochure site was needed to show off the variety of styles available. This was designed to be a fully responsive screen-snapping experience so images and videos were full bleed, paired with simple crafted typography and large white space to create a clean and immersive experience. On the site users can explore a portfolio of work, as well as reading about the history of the style of painting.
Brand Launch at Decorex
The brand was launched at Decorex with a large exhibition stage. More than 1,500 visitors were fully immersed in a 4 minute virtual reality experience created bespoke for the exhibition.