![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/101ab477-7d17-4a4c-8d79-84626c331128_rw_1920.jpg?h=7c682c3726fc6d532b3cf2092924cc40)
This project was undertaken at Azzuu. All designs are owned by Azzuu and Wolverhampton Wanderers.
For the new 2019/20 season of football, Wolves wanted a total overhaul of the visual approach to their fan-facing digital channels to engage more with their fans. With a strong rebrand done the year before with their move back to the Premier League, another step forward was wanted in the online identity to build a strong and recognisable look, different to any other club.
Using the strong brand colours, custom font and sharp edged shapes, a bold fashion pop-art inspired visual was developed.
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/2f999e47-1cf3-4a2e-a422-347ad9d72e5a_rw_1920.jpg?h=47f67d0e41095a696105b7497c78ae74)
Research & Direction
Elements from research into trending design, sports and fashion were paired with the sharpness of the Wolves team badge, stylised photography and a bold abstract pop-art style to create a bold and dynamic, contemporary feel. This was taken across Editorial, Match Day, Statistics and Video content, across multiple sizes for digital channels including Website News, Twitter and Instagram Stories.
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/9c2edb2a-310b-494f-988b-b84c63498dd0_rw_1920.jpg?h=f073bce2fb71fa24a8bfa613e944ab61)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/13fb5567-0cdd-4b28-96c3-bb863cda25ad_rw_1920.jpg?h=2294665d946e8340f069469451e69a37)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/a0ced8a2-4c50-4f82-a1f6-c8894a509001_rw_1920.jpg?h=ed1641e5584729d62ecf2e08b8744c74)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/fe9e09e0-d085-4693-9c2e-d443451c1e01_rw_1920.jpg?h=f0d242973ab52077bf233e03539182ab)
Creating a Dynamic Suite
For Match Day a full suite of designs were created in a number of versions. This gave the Wolves team a variety of templates to use for each event that happens throughout a game; meaning their feed continuously looked consistent but was changed up every match day with different variations. Animations were also developed to keep the feed exciting, using a modern stop-motion style to build up the designs and give the feel of continuous movement.
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/61af4ff4-e399-40cc-86d8-43b2aaf67afc_rw_1920.gif?h=a0ce22a5b233e0b5ee327dc7c16f2ca1)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/a94383d3-a2f4-44fa-8dfd-d94aba8fcb06_rw_1920.gif?h=bc47c5b98f7ae77b62c756286af385cf)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/cc611ff2-39b9-4577-9c5c-d899cfcf26ab_rw_1920.jpg?h=afd0753fae8742c003577a2d64d425c5)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/fe125561-88d7-45da-aab2-0c7577990d8f_rw_1200.gif?h=758192d91fa4ec3651589578fec4558d)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/069c80b0-fae9-4902-84a6-056b81eea1d5_rw_1200.gif?h=39a03502a65cd429ca0673dc2b2df847)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/795ac7ce-9488-49b8-9f4d-47215ba7333b_rw_1200.gif?h=51e132f1fa52fbbdc600d64bdb918f3a)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/8774f158-e1cd-4d84-bcbc-17a5877c755f_rw_1200.gif?h=3708e513e828546f895ae9c4e28896b7)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/2ef53d47-039e-4617-9bb9-62e7d7807a4c_rw_1200.gif?h=c535902414848a16271418d62a8ab668)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/b6f1fc05-0bde-42ff-826f-7cc4436337f3_rw_1200.gif?h=e4a0bca287dd65fd08c12c0664d7ff93)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/1b853197-565a-4bb3-a076-9241917c7690_rw_1920.jpg?h=d2cd6ae858bc230d744c7cdeb971d87f)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/75306cc3-1b25-462a-a5da-f1efd2af8952_rw_1920.jpg?h=da4c8910e5ca27aed3f6dae8e472eac5)
Going Multi-language
With a growing fanbase, especially in Portugal, Spain and South America, multi-language versions of the designs were done to allow the club to reach all of these fans.
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/97d542d9-44fb-42be-927e-8a3ead218449_rw_1920.jpg?h=c52186acfe3143ea20408882fcf20c82)
Completed at Azzuu.