Biker Bespoke is the joinery division of the long established Yorkshire brand, Biker Group. With an expanding speciality base, a complete rebrand was required to attract the right customer and fully show the capabilities and quality of the brand.
A new name, logo and full visual identity package was developed. Keeping the focus on the company's sense of friendliness, honesty and quality, as well as giving a the brand a timeless appearance, the overall style reflects this through the use of a modern pastel colour palette, a mix of traditional and modern typefaces, and honest photography of craftsmanship through to final products. All of these elements were pulled together to sit in open spaces, creating a light and warm tone across all touch points of the brand, from the website through to magazine ads.
Completed at Agency Forty.