Experience

When I initially joined Sky, I was part of the NOW design team, working across all platforms for the product of Web, App and TV. I worked on the project to align all billing journeys and inject a new proposition into the product, and alongside the day-to-day work, I led the work on creating a cross-platform design system and library for designers and developers to use. This also led to work to improve workflow processes and build better relationships between the Design, Product and Development teams through a streamlined way of creating and delivering projects. This also included working with the UX team to create a wireframe toolkit for them to ideate and explore in a much more consistent way.

In September 2023, the team was moved from NOW into Comcast/Sky's Global Design Team, where I was moved into the UK/US team which focused on delivering the MVP for Entertainment OS, expanding the existing experience from a TV-only product to cross-platform spanning Web, Apps, and 3rd party TV. I acted as the holistic design lead across all workstreams, ensuring features formed a cohesive experience while maintaining consistent UX principles, visual quality, and scalability. Within this role I  established the foundational design framework for responsive platforms, including grid systems, typography scales, use of brand, navigation patterns, accessibility minimum standards and interaction principles; partnering closely with the Design Systems team to define and evolve components across all platforms, ensuring consistency and efficiency at scale. I defined the standards for design-to-development handover, creating a consistent approach adopted across the design team, and built strong partnerships with Product stakeholders and Engineering teams to align project-level delivery with broader product strategy, drive UX decision-making and ensure high-quality implementation and alignment between design intent and delivery.

In October 2024, a restructure to bring all the UK and US product design teams together led to the above project being distributed into work streams and no longer be treated as separate to the core TV OS. I remained in the team which focused on the entertainment experience — a lean team of Lead and Senior Product Designers taking ownership of content discovery across all platforms. I led the design and delivery of high-profile, cross-platform initiatives such as Navigation, and actively identified opportunities for product and business improvement; proactively leading design-led initiatives and influencing Product and Leadership stakeholders to get these onto the roadmap. I remained as the holistic design lead across multiple initiatives to keep continuity and ensuring systematic thinking was at the core of the product. I also worked to educate, mentor and up-skill designers of all levels to progress their design practice, holistic thinking and confidence in cross-platform design.

As of April 2026 I was promoted to Lead UI Designer and moved into the Global Sports Design team, blending hands-on leadership and strategic oversight while managing a team of talented UI and Product Designers. My area of focus is on systematic thinking and ways of working, continuing on with the global work I have been doing over the past three years in driving design excellence and being a go-to for scalable and holistic cross-platform design.

Ostmodern was a London-based agency which specialises in creating and building bespoke video streaming platforms and digital products for large household-named brands, such as Channel 4, F1, Arsenal and Ford.

During my time at Ostmodern I was part of the product design team. I worked on digital products and conceptual projects for a variety of brands, all of which was done in Agile. These were a mix of short and long-term projects, working closely with the brands and their teams to create products which are custom to their business and customer needs; as well as expand, improve or create their visual identity to work in the digital environment. These were all generally from concept and workshops through to user testing and production, including Design System creation and technical specification handovers.

Most notably, I spent 14 months working with the Royal Opera House on a number of projects in succession to move towards the creation of their own streaming platform and completely redesign their digital look with a new Design System. This involved many different processes and projects, from user testing at a concept phase through to designing delivery-ready designs across web and TV. I led the UI design work on creating their streaming brand and worked closely with their in-house design team, moving their digital look to be in-line with their new brand direction. This concluded in a six month project to create their new Design System from scratch, where I worked in Agile with a team of product and developers.

I also worked on projects with Arsenal, National Theatre, Freeview TV (Digital UK), Marquee TV, Acamar Films and Criterion; each with a wide array of brand challenges, requirements and timescales.

Azzuu is an online platform designed to deliver dynamic content for top sports teams and federations across all digital channels, using an innovative Editor and allowing the integration of any data feed for immediate and automatic template population. This started as an in-house product within Agency Forty, before becoming the main business.

I was a part of the company from the very start, taking the role of the founding product designer, meaning I worked very closely with the founders to shape the product experience and features, as well as creating the design system from scratch. Over a number of months, the platform was mapped out with wireframes, working out key features and creating a time-line for feature release. Over the two and a half years working there, I worked closely with development to continuously update the platform, add new features, experiences and constantly evolve the visual look.

There are two sides to this platform; client-facing and internal. The client-facing platform included an advanced editor, planner, live match day centre with data integration, analytic and a team setup. The internal platform was focussed on the creator, where the designs are built with a wide range of features to allow for complex editing in the client editor. A major part of designing for this platform was working on how to join the two sides up in a way which kept it simple for all users, internal and clients.

I was also very involved in producing the creative work for clients who used the platform including connecting new visual approaches and creating large and robust design packs for clients such as Wolverhampton Wanderers, BBC Sport, Guinness Six Nations, Glasgow Warriors, The FA and England Rugby.

Agency Forty was a digital agency which specialises in full service projects for high-end and luxury interior and lifestyle brands. I joined very shortly after the agency was established. Due to the size of the agency, I was the only designer on an individual project and worked very closely with the leadership team and development team for every project. This meant I was able to work on projects from concept through to production and delivery, gaining experience and understanding at every point.

The majority of the work was brand and digital, with a focus on in-depth research. Most projects also included branding or rebranding, strategy, research, art direction, editorial and ad campaigns across both print and digital. Projects ranged from a rebrand and bespoke-built brochure websites through to large-scale e-commerce websites and digital products. With the majority of clients being in the luxury and lifestyle sector, alongside some big picture thinking, there was always a large focus on attention to detail and ensuring every part of the designs were crafted.

Clients worked on while here include Barkers of Northallerton, James Hare, India Mahon, Biker Bespoke and Volta Ceilings.