James Hare is Britains oldest fine silk manufacturers, spanning over 150 years of service to fashion and interior designers across the world.
Project Requirements:
UI/ UX Design, Layout, Typography, Market Research
Project Summary:
With an old website that had been there for a long time, a modern approach was needed to build a new site worthy of the brand. The website was started from scratch following thorough research into the market sector and target audience. A full restructure of the site architecture was done to pull out old content and have a smooth e-commerce system. New features were added to the website, including a full user account section, feature collection pages, a curated inspiration section and product tagging of images to allow users to add their favourite products in images to mood boards for later use. With a large amount of photography, a very visual approach was taken to the site, putting these to the forefront and supporting with simple, crafted typography.
Website Link:
Completed at Agency Forty.
