James Hare

Redesigning the digital presence of an established brand

James Hare is Britains oldest fine silk manufacturers, spanning over 150 years of service to fashion and interior designers across the world.

With an old website that had been there for a long time, a new modern approach was needed to build a new site worthy of the brand. The website was started from scratch following thorough research into the market sector and target audience. A full restructure of the site architecture was done to pull out old content and have a smooth e-commerce system.

New features were added to the website, including a full user account section, feature collection pages, a curated inspiration section and product tagging of images to allow users to add their favourite products in images to mood boards for later use. With a large amount of photography, a very visual approach was taken to the site, putting these to the forefront and supporting with simple, crafted typography.

Completed at Agency Forty.

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