![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/03fb3b05-507b-4ce7-becc-c6225c46fab1_rw_1920.jpg?h=fa9b87e26c43fb458ee41ebcd67b9333)
Poliform is a renowned brand, known for high quality, luxury furniture and interiors. The website structure was re-evaluated and amended to include new pages and features such as the ability to view collections in full and explore pieces in a more visual and immersive way. As well as this, an interactive catalog viewer was added to allow users to refer to products and their finishes while browsing. An off-white background was chosen to give a softer visual, complemented with large imagery, accent typography and a copious amount of space.
The aim of this concept was to create a website design that reflected the nature & quality of their products while being contemporary in approach.
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/048a1494-f796-44a2-be98-37454975fa5b_rw_1920.jpg?h=41ab9e6afe040fd2e7864e2b1ac8cf9d)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/589567dd-7417-4d2d-88fe-20efdf6a762f_rw_1920.jpg?h=e28a35106ba187854fa120e75328f1f7)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/9c4473c9-a56a-4975-b415-07cf9ce1275c_rw_1920.jpg?h=30c10ffe9740fabd9c8ecfc0da890d63)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/18a34f0a-737c-472a-a3db-de56536fbbd0_rw_1920.jpg?h=2278856ab6f940f72eb878de0ac8f373)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/d8c710b3-550a-4a5b-9a5f-d64c54347b45_rw_1920.jpg?h=ae6d4439a0eff4170807efb3de1afa22)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/cec0b15c-e3ce-4a83-9bf1-5ed119495a36_rw_1920.jpg?h=7e09c99a84ae16facda3c2bb6321cacb)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/e4949aad-bf3f-42a5-929a-92fed358027c_rw_1200.jpg?h=a8bb67d8236e090471fdc09406d0b0d8)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/92b9f858-647e-43cb-820f-c1f4e3bfb2f9_rw_1200.jpg?h=0e75ed1140c2aa945a63c14408a49eeb)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/97c9b3c8-6ed6-4726-be61-a6a1020cb960_rw_1920.jpg?h=146731772cd10c9a563546efe450a4df)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/cc6ad668-73e1-4151-907b-b6cb92fbd8a2_rw_1920.jpg?h=84ad66f62247dff2677158af36a74f7c)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/5338b6a2-5720-4ac5-87ec-914d61ee02f4_rw_1920.jpg?h=78d5a23b6c4d42b66fe8cfb2559ed42c)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/f5f4ba05-b7f7-479f-8ea5-5b9ce3f55ee8_rw_1920.jpg?h=2520893b9b46f09b0a20a8d39204f1ea)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/abb0f7f6-732a-4732-932c-096dbfe65f6a_rw_1920.jpg?h=d5c13db98f3ac2acb1df6eb5186d4f74)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/0d07010b-92a1-4d5f-bb40-a6f1d32635e0_rw_1920.jpg?h=4c32eae4467357afdab136b797c217bb)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/92b5142f-37d4-49f9-8976-674865d377cf_rw_1920.jpg?h=4a384496a6d77e516f3e910a657185de)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/9c195347-b8f7-4ee7-b998-a9750c8abe6d_rw_1920.jpg?h=f6795c72aa3226ba8dc7df1ed06d6611)
![](https://cdn.myportfolio.com/3e03f69a36fb2d3df9c4846578c5354b/411f750b-71bc-4fb8-aa0c-711f1bb84bfe_rw_1920.jpg?h=ba2b502b49e5f64387f9483ddddfc6f6)
*This is purely a concept project. I do not own any imagery or contents.