The National Gallery

Updating the visual presence of a historical establishment

The National Gallery has almost 200 years of heritage and over 2,300 artworks in its collection, dating back to the mid 13th Century. This is a concept to bring the visual appearance up to date across printed materials and digital works, while keeping true to its heritage, history and art.
The ‘Discover’ campaign uses large imagery and integrated type to focus on the range of artworks at the gallery, showing that there is something for everyone.
The digital presence of the Gallery uses large responsive design, with front pages using bold full-screen imagery, followed by a number of supporting pages using a grid structure to create a simple and highly visual interface, keeping the focus on the artworks.
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