Barkers, established in 1882, is a well known Department Store located in Northallerton, North Yorkshire.
With two successful stores in the centre of the town, an identity and digital redesign was required to bring the brand up to date while celebrating the heritage and rich history. The branding was revisited to be refined and expanded. New photography was commissioned including a series of product still life's from across the departments. The website was started from scratch following thorough research into the sector and audience, leading to a restructuring of content. A very visual approach was taken to put across the diverse offering of products. With new brands constantly coming in, it was key to create the website in a simple format where content can be updated, added and removed quickly in the future, while keeping consistent with the designs.
Completed at Agency Forty.